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Marketing software startup IntelligenceBank nabs $50 million from Five Elms Capital
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Marketing software startup IntelligenceBank nabs $50 million from Five Elms Capital
Simon Thomsen - July 26, 2021 2 MIN READ
IntelligenceBank founder and CEO Tessa Court. Photo: supplied
Melbourne marketing startup IntelligenceBank has landed a US$37 million (A$50m) from US B2B investor Five Elms Capital.
The marketing operations software platform has earmarked the funds to accelerate growth and scale its system, which converts manual processes to digital to improve marketing efficiency, increase speed to market, and minimise marketing compliance risks.
IntelligenceBank helps marketing teams manage digital assets, creative content approvals, compliance, and creative project management. It is used by more than 400 brands with 250,000-plus users in 55 countries. The venture has offices in the US, Canada and Aus