Melbourne marketing tech firm bags $50m US funding
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IntelligenceBank, a Melbourne-based marketing operations platform that counts ANZ Bank, National Australia Bank, Suncorp, Bupa, KFC, Hertz and Hyatt Hotels among its fast-growing customer base, has closed a $US37 million ($50 million) investment from US-based Five Elms Capital, aimed at supporting global growth plans.
The company sells a tech platform that lets companies handle marketing-related tasks such as digital asset management, project management, approvals, compliance, and reporting.
It has more than 400 clients, manages brands across 55 countries, and employs 77 people in Melbourne and North America.
IntelligenceBank founder Tessa Court says she is focused on building the best product in the world as the “love child” of marketing and regtech.