TV industry eyes double-digit ad growth in FY22
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As per data from Adex India, a division of Tam Media Research, total ad volumes on TV – across genres – shrunk by 12% and 19% in the months of May and June respectively, compared to April.
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The TV industry executives are expecting a strong recovery of advertising revenues in the current financial year, even as the first quarter has seen major headwinds due to the aggressive second Covid wave that disrupted economic activity.
The executives feel that with the number of infected patients coming down, vaccination rates going up and life slowly trundling back to normal, the advertisers, who pulled back or were waiting on the sidelines for a turn in sentiments, will be back in a big way.
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Jewellery brands largest retail advertisers on TV: TAM
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Ad space in print witnessed double digit growthfrom October 2020 (for retail sector), the report said.
New Delhi: Jewellery stores were the largest among retail advertisers contributing 60% to the total ad volume for the sector on television, according to a report on retail advertising by TAM Media Research for 2020.
Advertising volumes saw a spike of 1.5 times in the print media in terms volume in the fourth quarter of 2020 compared btonthe first quarter of the year, the report added. Ad space in print witnessed double digit growth
from October 2020 (for retail sector), the report said.
Ads claiming protection from COVID-19 to be penalised for misleading consumers
Advertising campaigns making claims of their products protecting consumers from COVID-19 without any scientific proof will be held responsible for misleading consumers
BusinessToday.In | January 22, 2021 | Updated 13:18 IST
Advertising campaigns making claims of their products protecting consumers from COVID-19 without any scientific proof will be held responsible for misleading consumers.
The Central Consumer Protection Authority (CCPA) said in an advisory, It appears that false claims are made to mislead the consumers for promotion of their products by taking advantage of the ongoing pandemic situation in the country,
The CCPA further said that resorting to misleading or false advertising is an unfair trade practice and liable for punishment ranging from imprisonment for up to two years to fine up to Rs 10 lakh.
Bollywood star Akshay Kumar was the top celebrity endorser on television, followed by superstar Amitabh Bachchan while cricketers MS Dhoni and Virat Kohli together accounted for 66% of the overall TV ads using celebrities, the report added.