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Advertising in News genre surpasses pre-pandemic levels with 6% growth in 2023 over 2019: TAM AdEx

Hindi news topped with a 19% share of the News genre’s ad volumes during 2022 and 2023.

India generalVimal elaichi panDr ortho oilMedia researchBengali newsHindi regional newsTelugu newsTamil newsHindi newsReckitt benckiserHindustan unileverJewellery martReliance retailLalithaa jewelleryVimal elaichi pan masalaTam media research

TAM Media Research Wins Bronze Category Best Paper Award at PAMRO

TAM Media Research Wins Bronze Category Best Paper Award at PAMRO
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Grand casablancaTam media researchPan african media research organisationMedia researchBest paper awardBronze categoryAnnual conferenceMedia landscapeEffective useReturn path measurement dataAdapting changeVideo content researchIndian mediaWorld audience measurementAudience measurementData analytics

Print ad volumes grew 13% in 2022: Report

Services sector had the highest share in the advertising space, accounting for 16% of all ads, whereas the education sector had 14% of the ad volume

Tanishq alekhyaMedia researchPatanjali wellness ltdMaruti suzuki indiaPrint ad volumesTam media researchTop advertisersPrint ad volimes

Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans: Best Media Info

Best Media Info: In the discussion on ‘Changing face of Advertising’ at the CII Big Picture Summit, industry players from Madison World, Counselage, Ogilvy and TAM Media research stated that in the early times adv| Advertising News

Suhel sethMadison balsaraRohitash srivastavaSam balsaraStephen leacockCounselage sethMedia researchBestmediainfo bureauBestmediainfo bureau delhiMediainfo bureau delhiPicture summitMadison worldManaging partnerCounselage indiaStrategic planningOgilvy india

How digital is overtaking TV advertising, LV Krishnan explains: Best Media Info

Best Media Info: Speaking at the CII Big Picture Summit 2022, Krishnan, CEO, TAM Media Research, highlighted that digital ad insertions have grown by over 90% while TV ad volumes have grown only 25% in comparison of 2| Advertising News

Media researchBestmediainfo bureauBestmediainfo bureau delhiMediainfo bureau delhiFacebook indiaHindi movieRegional newsPrime videoDigital mediumRands on digitalDigital advertisersTelevision adsRands on tvTv advertisersTam media researchLv krishnan

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