linkedin
Google Chrome gave advertisers and publishers a two-year deadline to phase out third-party cookies as an advertising tool in January. One-year into the cookie deadline, Google s APAC head of privacy Jessica Martin said readiness for a cookieless ecosystem across the region is as diverse as APAC itself .
Martin attributes this to APAC s varying levels of digital maturity, data regulation and user expectations of privacy. Europe introduced consent-based regulation under GDPR in 2018, followed by the US with CCPA regulations that have raised the privacy expectations of consumers in those regions. But markets in Asia-Pacific are at very different stages of adopting similar data regulation frameworks.