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The Signal Responds to World Press Freedom Day 2021

Privacy Sandbox, Universal IDs, data clean rooms: What cookie-less solutions should advertisers in APAC get behind? | Advertising

linkedin Google Chrome gave advertisers and publishers a two-year deadline to phase out third-party cookies as an advertising tool in January. One-year into the cookie deadline, Google s APAC head of privacy Jessica Martin said readiness for a cookieless ecosystem across the region is as diverse as APAC itself . Martin attributes this to APAC s varying levels of digital maturity, data regulation and user expectations of privacy. Europe introduced consent-based regulation under GDPR in 2018, followed by the US with CCPA regulations that have raised the privacy expectations of consumers in those regions. But markets in Asia-Pacific are at very different stages of adopting similar data regulation frameworks.

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