WeThinkMedia named ANZ advertising rep for The Wall Street Journal
August 3, 2021 9:47
Marketing sales agency WeThinkMedia has been named as the exclusive advertising representative for The Wall Street Journal & Barron’s Group (WSJ & BG) for Australia and New Zealand.
The Wall Street Journal is published six days a week by Dow Jones & Company, a division of News Corp, and has international editions available in Chinese and Japanese.
WeThinkMedia will now represent WSJ & BG’s content and targeting solutions, across digital, video, audio, print, editorial alignments, branded content, research, and events.
WeThinkMedia executive director, Peter Wiltshire, said: “The Wall Street Journal & Barron’s Group is an indispensable resource for influential decision-makers globally and essential to advertisers seeking a premium audience – locally and globally – across digital, display, print, events and content creation.
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Google Chrome gave advertisers and publishers a two-year deadline to phase out third-party cookies as an advertising tool in January. One-year into the cookie deadline, Google s APAC head of privacy Jessica Martin said readiness for a cookieless ecosystem across the region is as diverse as APAC itself .
Martin attributes this to APAC s varying levels of digital maturity, data regulation and user expectations of privacy. Europe introduced consent-based regulation under GDPR in 2018, followed by the US with CCPA regulations that have raised the privacy expectations of consumers in those regions. But markets in Asia-Pacific are at very different stages of adopting similar data regulation frameworks.