By Shawn Lim-22 January 2021 01:00am
“We look forward to empowering our users to live healthier and happier lives”
The marketing of smartwatches more often than not involves models running while wearing the gadgets, or celebrities showing them off as stylish accessories. As Zepp’s spokesperson tells The Drum, however, the Chinese-born international wearables brand is looking to do things a little bit different.
Zepp, which entered the North American exercise market 10 years ago with its wearable sensor devices to help people monitor and analyze their exercise data, underwent a relaunch in August.
Zepp s spokesperson explains that the pandemic has been slowly altering how people manage their health and wellbeing and that it has become more important for Zepp to reinforce its sense of purpose, innovate rapidly and get closer to the communities it serves through artificial intelligence.