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To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing

To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing May 21, 2021 Peace Out Skincare is betting big on SMS marketing after it recently moved the channel from considering it experimental to part of its core marketing strategy in an effort to keep up with changing shopper habits.  The California-based skincare company launched SMS marketing efforts last summer in line with promoting a new product, messaging shoppers early access deals and other campaign exclusives. Since then, the channel has grown to make up an estimated 30% of Peace Out’s direct sales, per a brand spokesperson. About 80% of Peace Out Skincare’s customers are shopping via mobile phone and online, said Erin Murray, vice president of brand and consumer marketing, who did not give exact figures. The brand’s SMS strategy is part of the plan to meet those shoppers there. Instead of hard sales, Peace Out Skincare is using the channel to offer early access to pro

Andrew Brown: Here s everything we know about the fatal police shooting in North Carolina

Andrew Brown: Here’s everything we know about the fatal police shooting in North Carolina Josh Marcus © Provided by The Independent Just over a week after police killed Daunte Wright in Minneapolis, sheriff’s deputies in Elizabeth City, North Carolina, killed yet another Black man, 42-year-old Andrew Brown, Jr. Here’s what we know about this latest police killing, which has inspired days of protests and captured national attention. What happened to Andrew Brown? A group of Pasquotank County sheriff’s deputies shot and killed Mr Brown outside his house last Wednesday, 21 April, in Elizabeth City as they attempted to serve him with an arrest and search warrant, according to the sheriff’s office. Witnesses say police shot Mr Brown as he was driving away from officers.

Body-Cam Footage Shows North Carolina Deputies Execute Andrew Brown Jr

Here’s more from TMZ: For instance, one family attorney says the clip begins with Andrew Brown sitting in his car in his driveway blocked in by cops with his hands on his steering wheel as several different deputies demand to see his hands. The family says Andrew was getting shot at by multiple cops and they couldn’t keep track of how many shots rang out. They say Andrew tried backing out of the driveway to escape the gunfire, but slammed into a tree. The Browns describe seeing Glocks and assault rifles on the scene … and even some evidence shots were fired before the video started. They say they weren’t shown anything that led up to the chaos.

Andrew Brown Jr shot 5 times by N C deputies, died from kill shot to the back of the head, lawyer says

Andrew Brown Jr shot 5 times by N C deputies, died from kill shot to the back of the head, lawyer says
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Black man Andrew Brown Jr shot dead by sheriff s deputies serving search warrant in North Carolina

North Carolina state officials have opened an investigation into the fatal shooting of a Black man in his car by local sheriff s deputies serving him with a search warrant, authorities and local media reported on Wednesday. The latest shooting of a Black person by a US enforcement officer comes 24 hours after a jury convicted former police officer Derek Chauvin of George Floyd s murder. Photo: Yasin Ozturk / Anadolu Agency The shooting unfolded on Wednesday morning in Elizabeth City, a riverfront town of about 18,000 residents in Pasquotank County near North Carolina s coastal border with Virginia, and small groups of protesters took to the streets by evening.

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