To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing May 21, 2021
Peace Out Skincare is betting big on SMS marketing after it recently moved the channel from considering it experimental to part of its core marketing strategy in an effort to keep up with changing shopper habits.
The California-based skincare company launched SMS marketing efforts last summer in line with promoting a new product, messaging shoppers early access deals and other campaign exclusives. Since then, the channel has grown to make up an estimated 30% of Peace Out’s direct sales, per a brand spokesperson.
About 80% of Peace Out Skincare’s customers are shopping via mobile phone and online, said Erin Murray, vice president of brand and consumer marketing, who did not give exact figures. The brand’s SMS strategy is part of the plan to meet those shoppers there. Instead of hard sales, Peace Out Skincare is using the channel to offer early access to pro
How Advertising Agencies Are Trying to Prevent Staff Burnout
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Some ad agency employees say some clients have been demanding faster responses and shorter turnaround in the pandemic.
Some reported working up to 75 hours a week to keep up, and others have quit, citing burnout.
But fear of layoffs and losing clients has made it hard for employees and agencies to push back.
Ad agency Gut Miami, which creates ads for Netflix , Coca-Cola, and AB InBev, recently announced its creative department staff couldn t take vacation the month before the deadline to submit campaigns for the industry s biggest awards show, Cannes Lions. A similar vacation ban applied to all staff the week before Christmas.
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.
George Nguyen on February 24, 2021 at 1:05 pm
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Google will stop serving Showcase Shopping ads and remove Showcase Shopping ad groups beginning on April 1, the company stated in an email to advertisers sent on February 23. After April 1, previous Showcase Shopping ad layouts will become part of Product Shopping ad groups. Advertisers will retain access to performance data for removed ads and ad groups in their account reports.
The email announcing the removal of Showcase Shopping ads. The Showcase Shopping ad help page has also been updated to reflect the announcement.
But many couldn t cash out as the apps they trade on were overwhelmed by demand.
They took revenge by downrating the services on app stores, with one app receiving 100,000 one-star reviews in just an hour.
First, they came for the hedge fund managers. Now they re coming for the investment apps.
But they re now furious they are being denied big rewards after trading apps experienced outages through Wednesday and Thursday, and even halted buys on suddenly popular stocks.
In response, traders set out to tank the apps with a slew of one-star ratings.
Popular trading app Robinhood received more than 100,000 one-star reviews in an hour on Google s Play Store on January 28, plunging its average rating the lifeblood of an app to 1.1 stars out of five. Its average rating on Apple s App Store remains 4.8.
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