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The Macallan Concept No 3 Releases As Last In This Collaborative Series
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The Macallan Concept No 3 With Design Icon David Carson Revealed
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The Macallan unveils latest and last in travel retail exclusive Concept series
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The Macallan Adds A New Scotch Single Malt to Its Archival Series
The Macallan Adds A New Scotch Single Malt to Its Archival Series
The Macallan recently revealed a new addition to The Archival Series. The new release Folio 6 celebrates the 1984 advertisement story of the then Chairman of the company, Allan Shiach.
An avid writer and advertising enthusiast, Shiach tasked his creative advisors with delivering a memorable campaign for the brand. This led to an iconic image depicting Shiach doing a sword-dance over a crossed brush and pen, symbols for his creative men, and appears to illustrate the gauntlet he had thrown down to them. The advertisement featured a headline which included the words, “ever keen to keep his Publicity Advisers on their toes,” ending with the strapline of: “The Macallan. The Malt.”
Macallan unveils Folio 6 26th January, 2021 by Nicola Carruthers
The Macallan has expanded its Archival Series with a new whisky that pays tribute to an advertising campaign from 1984.
The Macallan Folio 6 featured an image of the brand’s former chairman Allan Shiach
Folio 6 is the sixth release from The Macallan Archival Series, which celebrates the Scotch brand’s early advertising campaigns. The Archival Series was first released in 2015 to commemorate print, press and film advertising campaigns for The Macallan from the 1970s, 1980s and 1990s.
The latest release highlights a Macallan campaign from 1984, which tells the story of the brand’s chairman at the time, Allan Shiach. The chairman had asked the creative team to deliver a memorable campaign for the brand.