July 6 2021, 9:14 am | BY Ricki Green | No Comments
The Works, part of Capgemini, has been appointed by LG Electronics Australia for brand communications across its entire portfolio including home appliances and home entertainment.
The Works are currently developing brand campaigns under LG’s ‘Life’s Good’ marketing platform, for its stylish and innovative range of consumer electronics such as televisions, laptops, smart speakers, vacuums, refrigerators, washing machines and dryers.
Due to launch later this year, the integrated campaigns will be LG’s first locally produced masterbrand work in more than 10 years and will showcase some of the unique product features LG’s products are known for.