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NBC Wonders: Where Are The Olympics Viewers?
The numbers are sobering: Sunday s NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio five years ago. Saturday night was down 57%, last Wednesday down 53% and Tuesday down 58%, according to Nielsen. NBC averaged 13.4 million viewers in primetime last week. CBS had 2.22 million, ABC had 2.17 million, Univision had 1.9 million, Ion Television had 1.1 million, and Fox and Telemundo tied with 980,000. Fox News Channel led the cable networks with an average of 1.95 million viewers in primetime. USA had 1.68 million, MSNBC had 1.1 million, HGTV had 979,000 and TLC had 882,000.
By David Bauder | August 3, 2021 | 7:07 p.m. ET.
Armand Duplantis, of Sweden fails with the world record attempt after winning the gold in the final of the men s pole vault at the 2020 Summer Olympics, Tuesday, Aug. 3, 2021, in Tokyo. (AP Photo/Martin Meissner) tokyo 2020 olympics
NBC wonders: Where are the Olympic viewers this year? Today 02:25 am JST Today | 07:53 am JST NEW YORK
For most nights at the Tokyo Olympics, NBC s prime time coverage is drawing about half the audience that the Games had in Rio de Janeiro five years ago.
The numbers are sobering: Sunday s NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio. Saturday night was down 57%, last Wednesday down 53% and Tuesday down 58%, the Nielsen company said.
David Bauder
Armand Duplantis, of Sweden fails with the world record attempt after winning the gold in the final of the men s pole vault at the 2020 Summer Olympics, Tuesday, Aug. 3, 2021, in Tokyo. (AP Photo/Martin Meissner) August 03, 2021 - 3:16 PM
NEW YORK (AP) â For most nights at the Tokyo Olympics, NBC s prime time coverage is drawing about half the audience that the Games had in Rio de Janeiro five years ago.
The numbers are sobering: Sunday s NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio. Saturday night was down 57%, last Wednesday down 53% and Tuesday down 58%, the Nielsen company said.