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NBC wonders: where are the Olympic viewers this year? | iNFOnews | Thompson-Okanagan s News Source

David Bauder Armand Duplantis, of Sweden fails with the world record attempt after winning the gold in the final of the men s pole vault at the 2020 Summer Olympics, Tuesday, Aug. 3, 2021, in Tokyo. (AP Photo/Martin Meissner) August 03, 2021 - 3:16 PM NEW YORK (AP) — For most nights at the Tokyo Olympics, NBC s prime time coverage is drawing about half the audience that the Games had in Rio de Janeiro five years ago. The numbers are sobering: Sunday s NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio. Saturday night was down 57%, last Wednesday down 53% and Tuesday down 58%, the Nielsen company said.

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