NBC Wonders: Where Are The Olympics Viewers?
The numbers are sobering: Sunday's NBC audience of 13 million was down 51% from the 26.7 million who watched the corresponding night in Rio five years ago. Saturday night was down 57%, last Wednesday down 53% and Tuesday down 58%, according to Nielsen. NBC averaged 13.4 million viewers in primetime last week. CBS had 2.22 million, ABC had 2.17 million, Univision had 1.9 million, Ion Television had 1.1 million, and Fox and Telemundo tied with 980,000. Fox News Channel led the cable networks with an average of 1.95 million viewers in primetime. USA had 1.68 million, MSNBC had 1.1 million, HGTV had 979,000 and TLC had 882,000.
By David Bauder | August 3, 2021 | 7:07 p.m. ET.