Voice marketing tactics and audio-based mediums increase customer engagement.
12 Jul, 2021 - 08:35 AM IST | By Sowmya Iyer
New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”.
In a world of digitization and technological advancements, there are certainly no bounds to evolution in any industry. And, the content space is one such area that has seen a major evolution in the marketing landscape, especially in the audio space.
Audio messaging has been around for a long time but the approach and outlook towards it has changed over the years. Consumer’s interests keep changing and their form of convenience too. Earlier, people were dependent on the radio for entertainment and news, and then TV took over the role. And now audio is back as the preferred medium of content consumption.
The second wave of the pandemic has hit the overall consumer sentiment.
12 Jul, 2021 - 08:51 AM IST | By Anupama Sajeet
MUMBAI: Monsoons are critical for the revival of consumer demand in our agri-dependent country, both in rural and urban regions. In a market already marred by the pandemic, how’s the sentiment this monsoon season? To gauge the marketing mood in this season of renewed hope, IndianTelevision.com spoke to a few marketers and industry stakeholders on the opportunities and challenges during the season in the backdrop of the pandemic, the marketing strategy adopted by brands to reach out to customers, and more.
The Clubhouse Effect: Whatâs in it for brands?
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Can the âsocial audioâ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in.
If 2020 was the year for audio and voice, 2021 is about âsocial audioâ, thanks to the popularity of Clubhouse, especially among
entrepreneurs, investors and tech aficionados,
globally.
Clubhouse, a year-old invite-only audio chat app, that hit the 10 million active users mark this February, is valued at $4 billion. Recent high-profile guest appearances of Teslaâs Elon Musk and Facebookâs Mark Zuckerberg amplified its popularity. Clubhouse has raised $110 million till date.
Essentially, on Clubhouse, users can listen in on interviews and interactions between people; topics vary - from tech, food and politics to mental health and films, among others. The virtual conversation rooms resemble conference calls; when conversation ends, the room is closed.
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Max Fashion s #YouAreSoBeautifull initiative makes us rethink our definition of beauty
Sowmya Iyer We have seen an unprecedented acceleration and adoption of digital across businesses and daily lives of people. While businesses are reorienting themselves to the new normal – marketing functions within organisations will need to refresh and reinvent quickly to help put the businesses back on the growth track. An obvious direction is to dial up your presence on digital. Skew efforts in favour of digital channels. While this may seem like the promising way ahead – if not done right, this can also be a drain on resources with very little or no change in results. The sheer number of players flocking for discovery and visibility on digital platforms has made it mandatory to pause and assess.