E-commerce is thriving in all corners of the world, savvy retailers need to stay up to date with the latest ecommerce stats and keep up with the latest trends in the industry.
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The second wave of the pandemic has hit the overall consumer sentiment.
12 Jul, 2021 - 08:51 AM IST | By Anupama Sajeet
MUMBAI: Monsoons are critical for the revival of consumer demand in our agri-dependent country, both in rural and urban regions. In a market already marred by the pandemic, how’s the sentiment this monsoon season? To gauge the marketing mood in this season of renewed hope, IndianTelevision.com spoke to a few marketers and industry stakeholders on the opportunities and challenges during the season in the backdrop of the pandemic, the marketing strategy adopted by brands to reach out to customers, and more.