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Voice marketing tactics and audio-based mediums increase customer engagement. 12 Jul, 2021 - 08:35 AM IST     |     By Sowmya Iyer     New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”. In a world of digitization and technological advancements, there are certainly no bounds to evolution in any industry. And, the content space is one such area that has seen a major evolution in the marketing landscape, especially in the audio space. Audio messaging has been around for a long time but the approach and outlook towards it has changed over the years. Consumer’s interests keep changing and their form of convenience too. Earlier, people were dependent on the radio for entertainment and news, and then TV took over the role. And now audio is back as the preferred medium of content consumption.

New delhiLee oddenSowmya iyerMarketing strategistVidya balanGood morningHey googleVoice marketingSonic brandingVoice search optimizationபுதியது டெல்ஹிசோவ்மிய இயேற்சந்தைப்படுத்தல் மூலோபாயவாதிவித்யா இருப்புநல்ல காலைஏய் கூகிள்