Disney+ Hotstar ad revenue plunges amid IPL suspension
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Disney+ Hotstar made just $0.75 (about Rs 55) from each subscriber per month during the quarter ended April 3, as compared to $0.91 per month in the previous quarter, but continues to remain one of Walt Disney s strongest streaming services.
Reuters
Bengaluru: Video streaming service Disney+ Hotstar’s average revenue per user (ARPU) fell for the second quarter ended April 3, 2021, on the back of lower advertising revenue from its flagship cricketing property the Indian Premier League.
The streaming service clocked just $0.75 (about Rs 55) from each subscriber per month during the quarter
compared to $0.91 per month in the previous quarter, according to ETtech s calculations.
Over-the-top (OTT) platform SonyLIV has elevated Amogh Dusad as head - business operations. Back in 2019, when the platform embarked on its transformation journey, Dusad was given the position of head – programming and new initiatives, digital business at Sony Pictures Networks India.
Netflix launches Play Something feature to help users what to watch
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The idea is to provide an experience similar to a traditional television wherein you can switch on the device and there would be something to watch
Agencies
For users of streaming services, the power of choice is a double-edged sword. At one click of a button, you get access to thousands of movies and series but it also brings in the problem of plenty, when you don t know what to watch.
Streaming major Netflix is attempting to address this problem with its latest feature called Play Something. If you are familiar with Google s I am feeling lucky feature, this is essentially Netflix s version of it.
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The world’s largest video-streaming service had earlier said that
it spent about Rs 3,000 crore on content programming in India across 2019 and 2020 and stated plans to spend significantly more this year. Last month, it released
its largest-ever programming slate for the country, with more than 40 original titles expected to debut on the service over the next year. Netflix has commissioned about 90 to 100 productions, including 30 films, in India since its debut here in 2016.
That said, India and Brazil are the only two markets where the production of content is currently shut down, the company said in a letter to its shareholders. This month, things are terrible in the covid spike. But outside of that, we’ve been really producing a lot of great new content that’s currently shut down. Hastings said on the call.
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