Disney+ Hotstar ad revenue plunges amid IPL suspension
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Disney+ Hotstar made just $0.75 (about Rs 55) from each subscriber per month during the quarter ended April 3, as compared to $0.91 per month in the previous quarter, but continues to remain one of Walt Disney s strongest streaming services.
Reuters
Bengaluru: Video streaming service Disney+ Hotstar’s average revenue per user (ARPU) fell for the second quarter ended April 3, 2021, on the back of lower advertising revenue from its flagship cricketing property the Indian Premier League.
The streaming service clocked just $0.75 (about Rs 55) from each subscriber per month during the quarter
compared to $0.91 per month in the previous quarter, according to ETtech s calculations.
Netflix launches Play Something feature to help users what to watch
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The idea is to provide an experience similar to a traditional television wherein you can switch on the device and there would be something to watch
Agencies
For users of streaming services, the power of choice is a double-edged sword. At one click of a button, you get access to thousands of movies and series but it also brings in the problem of plenty, when you don t know what to watch.
Streaming major Netflix is attempting to address this problem with its latest feature called Play Something. If you are familiar with Google s I am feeling lucky feature, this is essentially Netflix s version of it.
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The growth was likely driven from the recently concluded 13th edition of the Indian Premier League cricket tournament that ended last month. The service had generated
average revenue of $2.19 per user in India in the September-ended quarter, the company disclosed last month. With a rapidly growing middle class, India is a promising market opportunity and we are uniquely positioned to succeed in the country due to our existing presence with Star TV and Hotstar, Campbell said in her presentation. She also noted that Disney+ Hotstar currently offers content in seven Indian languages and is adding about 17,000 hours of original local programming every year.