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Sony Yay! focuses on activations and merchandising to drive brand awareness

Sujoy Roy Bardhan, Head – marketing, on air promotions & licensing- Sony YAY! talks about the channels activation and merchandising plans

FICCI Frames 2023: Gen alpha is disrupting content formats

Sony YAY! transforms into the ultimate Party HQ

Mumbai: India's kids' entertainment brand – Sony YAY! is all set to become the Party Head Quarter, to house this year’s biggest summer party. As the Party HQ, Sony YAY! is pulling out all the stops to bring kids an unforgettable experience that will leave them absolutely buzzing with excitement and beat the heat of boredom this summer. Sony YAY!

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