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Red Wing Out of Fashion Global Campaign

Share this article Heritage footwear label Red Wing has launched its first-ever global campaign, celebrating being “Out of Fashion” since it was founded in 1905. In order to tell the story, Red Wing has partnered with people who “do things differently, challenge the status quo and defy expectations” across the world. The participants in the campaign which also features a film by curator and filmmaker Akinola Davies all wear Red Wing’s Classic Moc Toe boots, arguably its most well-known silhouette. The campaign’s lead faces are Mr and Mrs Chang from Taiwan’s Want Show Laundry, best known for sharing outfits assembled from items left behind at their laundry shop and now key sustainable fashion supporters.

TikTok in Partnership with Pomelo Launches a Streetwear Collection

TikTok in Partnership with Pomelo Launches a Streetwear Collection
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Red Wing Heritage Dubs Itself as Out of Fashion in Campaign Starring Viral Couple The Changs

Red Wing Heritage Dubs Itself as ‘Out of Fashion’ in Campaign Starring Viral Couple The Changs Robyn Merrett On Tuesday, Red Wing launched its first-ever global campaign, dubbing the footwear brand as “Out of Fashion.” The phrase, which is also the name of the campaign, serves to “amplify stories from real people who stand proud in their ideas and identities and never chase trends, norms or expectations.” More from Footwear News To capture the idea, Red Wing partnered up with laundromat owners, who also happen to be internet sensations, The Changs. Wan-ji [Mr. Chang] and Sho-er [Mrs. Chang] went viral last year after they began modeling forgotten clothing in fashionable ways left at their Taiwan-based Want Show Laundry on social media. The Changs not only posed in the abandoned laundry, but also began repairing and caring for items, giving them new life. While repurposing clothing and material has since become huge in the fashion industry under th

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