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TikTok in Partnership with Pomelo Launches a Streetwear Collection

TikTok in Partnership with Pomelo Launches a Streetwear Collection
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How Pomelo and Grab created their own streetwear cred

Video Fashion platform Pomelo and super app Grab joined forces in 2020 to produce limited-edition fashion merchandise as both brands look to provide new experiences for their consumers. Marketing leads from both brands take The Drum under the hood of their partnership. Thailand-based Pomelo is always keen to partner with brands on initiatives that will make an impact, Jean Thomas, the chief marketing officer at Pomelo explains to The Drum. That is why the platform collaborated with Grab to create this collection to bring its customers and fans “an unexpected surprise”, pushing the boundaries of what a fashion collaboration can be.

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Pomelo X Grab: The collaboration you never saw coming

December 29, 2020 Grab x Pomelo One of the greatest things about fashion is the unexpected partnerships that brands create together. In this case, the latest duo to collaborate on a collection is none other than, Pomelo and Grab. So, this begs the question: why are the leading fashion and technology players partnering up on a capsule collection? Well, that’s because it’s a testament to the brands shared ethos of being community-driven and customer-centric in an attempt to explore new possibilities. To add, the collaboration also pays a special tribute to the dedication and resilience of Grab’s driver- and delivery-partners in serving the community during the pandemic. Ergo, 10per cent of the proceeds from this collection will be contributed to engage and encourage them in pursuing the activities and hobbies that they love.

Jean thomasChief marketing officerGrab capsule collectionPomelo appஜீன் தாமஸ்தலைமை சந்தைப்படுத்தல் அதிகாரிபிடுங்க காப்ஸ்யூல் சேகரிப்புபோமேலோ செயலி