May 6 2021, 4:52 pm | BY Ricki Green | 24 Comments
Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.
Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand. Throughout the dream, the pair take part in a range of experiences, such as fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub.
May 7 2021, 12:45 pm | BY Ricki Green | 5 Comments
Australasian independent creative company Special Group has been named Global Creative Agency of the Year and Independent Agency of the Year by Campaign UK.
Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year following a shortlisting process which consisted of some of the world’s best agencies including adam&eveDDB, BBH Singapore, Mother and The Brooklyn Brothers. Last year the award was won by legendary American advertising agency Wieden+Kennedy.
Special Group, which is both Campaign Brief’s Australian Agency of the year and New Zealand Agency of the Year, was founded 14 years ago in an old cinema in Auckland, and then went on to launch Special Group in Sydney in 2013. Together, Special Group has since opened offices in both Melbourne and Los Angeles. It now employs 160 staff across all four offices and has a remit spanning advertising to design
Tourism NZ launches new Aus-targeted campaign
May 7, 2021 11:01
Tourism New Zealand has launched a new travel campaign, aimed at getting Australians back across the ditch, created in partnership with Special Group.
The campaign, titled ‘Stop Dreaming about New Zealand, and Go!’ features an Australian’s surreal dream about visiting a range of New Zealand’s best sites and well-known activities.
The campaign was released just as New Zealand COVID-19 response minister Chris Hipkins announced his intention to pause the travel bubble between New South Wales and New Zealand yesterday (6 May), following the discovery of two new cases in the state. Other states are yet to be impacted by the latest COVID outbreak.
May 6 2021, 4:52 pm | BY Ricki Green | 2 Comments
Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.
Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand. Throughout the dream, the pair take part in a range of experiences, such as fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub.
May 6 2021, 9:21 am | BY Ricki Green | 64 Comments
Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company’s brand heritage of improving people’s lives by getting more people out there in nature.
As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors. As a registered B-Corp Kathmandu has always put people and planet first and is a leader in the environmental space. As part of this mission they announced their new brand platform and attitude ‘We’re out there’ which aims to inspire a new generation to feel the benefits of being outside.