Special has today announced the promotion of Aussie expat creative duo Lisa Fedyszyn and Jonathan McMahon to CCOs of the world-renowned Auckland creative agency, with founder Tony Bradbourne moving up to the position of creative chairman, CEO.
Fedyszyn and McMahon joined Special in June 2020 a
Exploring every opportunity to create a body of work that lives up to its name, Special has achieved extraordinary results for its people and clients; pushing further than any other Kiwi-founded agency has gone before with the opening of new offices in London and New York, Special is Campaign Brief’
Holding six Agency of the Year titles, 2021 was the most successful year in DDB Group Aotearoa’s history. Another year in isolation hasn’t stopped the agency from smashing its targets. Winning a bunch of new business, adding more trophies to the cabinet and welcoming a slew of talented folk. DDB Aot
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Claire was most recently GM of strategy at Dentsu Group
Special has appointed Claire Bradbourne to help develop the group globally, working with Special partners across all offices to help create a world class and consistent brand, to aid growth.
The appointment comes a month after Special was named ‘Global Creative Agency of the Year’ by esteemed industry publication Campaign UK – beating stiff competition from finalists including adam&eveDDB, Mother and BBH. And follows the opening of new Special offices in Melbourne and Los Angeles over the past year.
Most recently, Claire was GM of Strategy at Dentsu Group – leading the ASB Bank account and strategy across Dentsu’s creative and media lines of business. A highlight being the ‘Borrow the All Blacks’ campaign, which recently won 6 Golds at AWARD in Australia and was the only New Zealand campaign featured in this year s Contagious Top 20 Global annual list.