Following the teaser spot for the Australian Open last week, Uber Eats has released four new spots in its latest 'Tonight I'll Be Eating.' campaign via Special Group Australia. The campaign features comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world #1 Ash Ba
February 15 2021, 10:34 am | BY Ricki Green | 31 Comments
Following the teaser spot for the Australian Open last week, Uber Eats has released four new spots in its latest ‘Tonight I’ll Be Eating…’ campaign via Special Group Australia. The campaign features comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrgios.
The campaign is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrgios.
While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thousands of opport
February 8 2021, 11:51 am | BY Ricki Green | 22 Comments
Uber Eats has recruited comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrios to feature in this year’s Australian Open campaign, ‘Tonight, I’ll Be Eating for Love’ via Special Group Australia.
‘Tonight I’ll Be Eating for Love’ is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrios.
While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thousands of opportunities to win free menu items (deli
February 1, 2021 10:41
Bonds is sending a message about sustainability and inclusivity with its new brand platform ‘For the Greater Comfy’.
Communicating its goal to make the world a comfier place for everyone, the campaign positions Bonds’ range as a symbol of change by putting its GOTS-certified organic cotton, recycled polyester and Australian-grown cotton in the spotlight.
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“At Bonds, we’re on a mission to make the world a more comfortable place for everyone. Feeling good begins with doing good and a more comfortable, liveable planet won’t make itself,” said head of marketing, Karen Dwyer.
“That’s why our range of undies, socks and apparel are not only comfy for your body, but help to make the planet comfier too.”
February 1 2021, 9:47 am | BY Ricki Green | 24 Comments
Iconic Australian underwear and clothing brand Bonds has launched its new brand platform ‘For the Greater Comfy’ with the release of its latest campaign the first from Special Group Australia, designed to inspire people to join their journey to make the world a comfier place for all.
Bonds’ playful and bold brand platform depicts its undies, socks and clothing as a symbol of change, while simultaneously showcasing Bonds’ more sustainable product ranges made with GOTS-certified organic cotton, recycled polyester or Aussie-grown cotton.
‘The Future is in your Undies’ campaign is running across TV, out-of-home, cinema, online, in-store and across social media.