May 7 2021, 12:45 pm | BY Ricki Green | 5 Comments
Australasian independent creative company Special Group has been named Global Creative Agency of the Year and Independent Agency of the Year by Campaign UK.
Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year following a shortlisting process which consisted of some of the world’s best agencies including adam&eveDDB, BBH Singapore, Mother and The Brooklyn Brothers. Last year the award was won by legendary American advertising agency Wieden+Kennedy.
Special Group, which is both Campaign Brief’s Australian Agency of the year and New Zealand Agency of the Year, was founded 14 years ago in an old cinema in Auckland, and then went on to launch Special Group in Sydney in 2013. Together, Special Group has since opened offices in both Melbourne and Los Angeles. It now employs 160 staff across all four offices and has a remit spanning advertising to design.