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i2c décrit les principales opportunités de croissance pour le Royaume-Uni et l Europe

i2c décrit les principales opportunités de croissance pour le Royaume-Uni et l Europe
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i2c devient la première société à adhérer au programme Fintech Fast Track de Visa dans quatre régions

Why Customers Leave Your Brand

PHOTO: Mennie | unsplash One of the biggest goals that I see companies set is reducing customer churn. Considering that it’s far cheaper to keep existing customers than to acquire new ones, the goal makes sense. Experience programs are powerful tools when it comes to reducing churn, but much like everything else having to do with experience improvement (XI), they require continuous effort and fine tuning if brands want to reduce churn. You May Be Hearing, But Are You Listening? Hearing your customers and listening to them are two different things. It’s easy to set up a listening post on social media or another channel, but quite another to gather feedback, internalize it and put it toward transformative change. This also means truly listening to both solicited and unsolicited feedback, as well as both structured and unstructured data.

Mastering the Shift to a Subscription Software Model Drive Customer Success Across the Lifecycle

PHOTO: Jonathan Hoxmark Companies across all industries are navigating fundamental changes to their business models. There is perhaps no better example of this than in the high-tech and software sector, which continues to transform from traditional on-premises product licenses to a cloud-based subscription service model. This shift is beneficial for both customers and vendors. For enterprise customers, a subscription model allows for faster response to changing conditions and needs, reduces internal support requirements and lowers up front capital investment. For high-tech and software companies, it creates a more stable revenue stream and, if managed well, with low churn rates, unlocks revenue growth from existing customers — as opposed to relying primarily on new customer acquisition. Research byPacific Crest Securities found that it is nine times cheaper for software-as-a-service (SaaS) providers to retain existing customers and four times cheaper to upsell existing cust

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