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Creating And Maintaining A Voice Of Customer Program — Smashing Magazine

Product teams benefit from knowing their users’ needs and how they respond to product updates as they build out the roadmap of a product. This article covers Voice of Customer programs and is aimed at those who work on a product team as well as executives who are looking for how to better inform your products using insight from users.

Tractor Supply Is Making Hay the Old-Fashioned Way: People Over Products

Discover how Tractor Supply thrived amidst chaos, embracing change to serve rural novices and millennials with a unique product mix and customer focus.

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