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Why consumers are banking on cashmere
More time spent at home has seen cashmere remain high on consumers’ shopping lists, we hear why the premium fabric has proved popular and why it should remain a top buy for brands and retailers.
Riley Studio recycles cashmere
Consumers have been slipping into something a bit more comfortable this year. As the pandemic rendered much of the population homebound, shoppers have been treating themselves to cashmere pieces.
Shoppers who have not been hit by the financial impact of the pandemic have been diverting spend that would have gone on travel and leisure activities to more premium products such as cashmere.