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Earlier this month, the Federal Communications Commission (FCC)
issued an enforcement advisory to remind broadcasters of their
sponsorship obligations.
What is the Sponsorship Identification
Rule?
Under section 317 of the Communications Act of 1934 (the
Sponsorship Identification Rule), when a broadcast station
transmits any matter for which money, a service, or other valuable
consideration is either directly or indirectly paid or promised to,
or charged or accepted by, such station, the station, at the time
of the broadcast, must make a disclosure that states: (1) that such
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Facebook announced that, effective March 4, 2021, it is
lifting its ban on political, electoral, and social issue
advertising in the United States. Facebook had put the ban in
place, after the Presidential election, to avoid confusion or
abuse following Election Day.
Facebook explained that it requires authorization and
transparency not just for political and electoral advertising, but
for social issue advertising as well and that its systems do not
distinguish between these categories. Facebook said, We ve heard a lot of feedback about this and learned more
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Welcome to our monthly digest of litigation and regulatory
highlights impacting the food and beverage industry. February saw
another win for industry on the vanilla front, a preemption win in
California state court, and FDA continuing with COVID-19-related
warning letters and foreign supplier verification enforcement.
Let s take a look..
Litigation
Industry scored another win on the vanilla front when a New York
federal judge
tossed out a class action alleging that Oregon Chai misleads
consumers into thinking that its tea mixes contain real vanilla,
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The Children s Advertising Review Unit (or CARU )
has guidelines that apply to ads directed to children who are under
12 years old. A lot has changed since the guidelines were last
updated in 2006, and CARU recently announced that it s working
on an update. At ACI s Advertising Claims Substantiation Forum
this month, I asked Angela Tiffin about the update, and she
previewed some of the upcoming changes. Here are three:
The current guidelines are very TV-centric. The updated
guidelines will focus more on digital marketing and provide tips to