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Itâs a battle for the eyeballs in ITVâs Drama vs Reality campaign
Reality TV celebs take on drama stars in a new ITV campaign from Uncommon, which sees the two worlds go head to head in a fight for viewersâ attention 24/05/2021 6:47 am
ITV has released a series of varying ads as part of the campaign that aims to emphasise the channel’s strongest assets: reality TV and drama. In acknowledgement that these two genres are not always natural bedfellows, the ads show them in battle.
A set of animated digital outdoor ads are the latest addition to the series, featuring famous faces recreated as pixelated, Street Fighter-style characters.
OFFICIAL PRESS RELEASE AMC
This June, AMC Networks targeted streaming services will bring viewers an extensive catalogue of compelling dramas, fan-favorite franchises, highly-anticipated films and timely collections on AMC+, Acorn TV, ALLBLK, Shudder and Sundance Now.
Highlights from across the suite of services include (in alphabetical and chronological order):
On ACORN TV:
First Two Episodes of Season 2 Premiere Monday, June 7
A spinoff of the Australian sensation Miss Fisher s Murder Mysteries, the swinging 1960s crime series follows the fearless and spirited Peregrine Fisher (Logie Award-nominated Geraldine Hakewill, Wanted), the niece of world-class adventuress and private detective Phryne Fisher, as she inherits a windfall from her famous aunt and sets out to become an exceptional sleuth in her own right.
Aidan Smith s TV week: The Pact, Halston, Innocent, Delia - the Myths and the Legendary Tapes
There are very good reasons why the four women in The Pact loathe their boss but before they know it they have his death on their hands. If that sounds familiar then, yes, this could be a Wales-set version of Big Little Lies.
By Alison Rowat Senior politics and features writer
The Pact with Julie Hesmondhalgh as Nancy, Laura Fraser as Anna Picture: PA Photo/BBC/Little Door (The Pact)/Warren Orchard NOW there’s an idea to run up the flag pole and salute, thought I, reading my copy of the Radio Times (I was on holiday last week but total pro that I am, I like to keep my hand in, even if I did have to visit three Co-ops before finding a copy of the mag. Oh Arran, you will never become a buzzing media capital of the world on that showing. Thank God).