It's a battle for the eyeballs in ITV's Drama vs Reality campaign

It’s a battle for the eyeballs in ITV’s Drama vs Reality campaign
Reality TV celebs take on drama stars in a new ITV campaign from Uncommon, which sees the two worlds go head to head in a fight for viewers’ attention
24/05/2021
6:47 am
ITV has released a series of varying ads as part of the campaign that aims to emphasise the channel’s strongest assets: reality TV and drama. In acknowledgement that these two genres are not always natural bedfellows, the ads show them in battle.
A set of animated digital outdoor ads are the latest addition to the series, featuring famous faces recreated as pixelated, Street Fighter-style characters.

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