Sabyasachi: The Tiger of Indian Fashion
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Sujata Assomull ( IANS) |
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Sat, Jan 30 2021 10:57 IST |
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Sabyasachi: The Tiger of Indian Fashion (IANSlife). Image Source: IANS News
New Delhi, Jan 30 : Indian retail giant Aditya Birla Fashion and Retail Limited acquired a 51 per cent stake in Sabyasachi brand for Rs 398 crore. Just over two decades old, this label s life has been full of milestone moments, this investment could position Sabyasachi as India s first global fashion house.
2020 was an unusually quiet year for fashion label Sabyasachi. It started with a bang, as he unveiled a 65-piece Haute Joaillerie (high jewellery) collection at New York s Bergdorf Goodman, considered one of the finest stores in the world. Hot on the heels of this launch came the news that the designer label had been chosen for a collaboration with global fast fashion brand H&M, for a limited edition collection called Wanderlust which was to include a sari, plac
Jewellery trendspotting: Weddings will boost sector; Gen-Z purchase choices shaped by brand values
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Jewellery trendspotting: Weddings will boost sector; Gen-Z purchase choices shaped by brand valuesBy Shruti Chhajer Ranka, ET CONTRIBUTORS
Last Updated: Jan 22, 2021, 02:26 PM IST
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Jewellery, traditionally a significant purchase at weddings, has now become the only factor that can be spent without any limitations.
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Jewellery has been around, in its various avatars, since early human civilisation. We have always felt the need to adorn ourselves with nifty pieces. Over the years, jewellery evolved to encompass the intangible as it became expressions of love, display of social status and power, and a tool of investment and personal well-being (lucky stones).