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The year 2020 was a period of silence for the Indian fashion industry as everything came to a halt. Then, 2021 started with a big announcement designer Sabyasachi Mukherjee sold 51 percent of his fashion brand to Aditya Birla Fashion and .
Sabyasachi: The Tiger of Indian Fashion
By
Sujata Assomull ( IANS) |
Published on
Sat, Jan 30 2021 10:57 IST |
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Sabyasachi: The Tiger of Indian Fashion (IANSlife). Image Source: IANS News
New Delhi, Jan 30 : Indian retail giant Aditya Birla Fashion and Retail Limited acquired a 51 per cent stake in Sabyasachi brand for Rs 398 crore. Just over two decades old, this label s life has been full of milestone moments, this investment could position Sabyasachi as India s first global fashion house.
2020 was an unusually quiet year for fashion label Sabyasachi. It started with a bang, as he unveiled a 65-piece Haute Joaillerie (high jewellery) collection at New York s Bergdorf Goodman, considered one of the finest stores in the world. Hot on the heels of this launch came the news that the designer label had been chosen for a collaboration with global fast fashion brand H&M, for a limited edition collection called Wanderlust which was to include a sari, plac