Sabyasachi: The Tiger of Indian Fashion
By
Sujata Assomull ( IANS)
|
Published on
Sat, Jan 30 2021 10:57 IST
|
0 Views
Sabyasachi: The Tiger of Indian Fashion (IANSlife). Image Source: IANS News
New Delhi, Jan 30 : Indian retail giant Aditya Birla Fashion and Retail Limited acquired a 51 per cent stake in Sabyasachi brand for Rs 398 crore. Just over two decades old, this label's life has been full of milestone moments, this investment could position Sabyasachi as India's first global fashion house.
2020 was an unusually quiet year for fashion label Sabyasachi. It started with a bang, as he unveiled a 65-piece Haute Joaillerie (high jewellery) collection at New York's Bergdorf Goodman, considered one of the finest stores in the world. Hot on the heels of this launch came the news that the designer label had been chosen for a collaboration with global fast fashion brand H&M, for a limited edition collection called "Wanderlust" which was to include a sari, placing the Indian drape on every fashion high street in the world. The collection was expected to drop in April, a huge landmark for Indian fashion, hindered only by the pandemic.