DuckDuckGo, Vivaldi join Brave in opposing Google s new ad-targeting tech Thursday, 15 April 2021 06:44 DuckDuckGo, Vivaldi join Brave in opposing Google s new ad-targeting tech Featured Image by Fathromi Ramdlon from Pixabay
The companies behind privacy-focused search engine DuckDuckGo and Norwegian browser Vivaldi have joined the Brave browser chiefs in opposing Google s new experimental ad-targeting technology known as Federated Learning of Cohorts.
In statements released on Wednesday US time, the two companies slammed the move by Google, with Vivaldi chief executive Jon von Tetzchner
calling the new data harvesting venture nasty .
DuckDuckGo
said FLoC was bad for privacy. Google has created a new tracking method called FLoC, put it in Chrome, and automatically turned it on for millions of users, the company said.
iTWire - DuckDuckGo, Vivaldi join Brave in opposing Google s new ad-targeting tech
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DuckDuckGo s Chrome extension blocks Google s controversial new FLoC tracking technique
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updated: Apr 11 2021, 15:26 ist
Popular privacy-centred search engine DuckDuckGo has issued a fresh warning to Chrome users about Google s newest method to track peoples online activity.
On a blog post on its site, the search engine detailed Google s new tracking method, called Federated Learning of Cohorts (FLoC).
With browsers dropping support for third-party cookies, FLoC is Google s approach for replacing them. It s being developed in the open and is claimed by Google to be good for privacy.
However, according to the blog, FLoC categories users based on interests and demographics derived from browsing history, to enable creepy advertising and other content targeting without third-party cookies.
DuckDuckGo asks people to block Google s new tracking method
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