Ford unveiled its first electric pickup truck, the Ford F-150 Lightning as an electric vehicle with up to 300-mile range and a starting prace under $40,000.
With pickups outselling passenger cars in the U.S., Ford is betting big on the proposition that lovers of big, noisy trucks can be sold on the virtue of electric motors.
DETROIT Ford Motor Co’s newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla Inc and other…
Ford wires its electric trucks for business customers
By Joseph White
Reuters
DETROIT (Reuters) - Ford Motor Co s newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla Inc and other rivals by giving new technology a familiar face and convincing long-time fleet and business customers that going electric saves money.
Ford officially unveiled the battery electric F-150 Lightning model on Wednesday evening, after giving it a cameo appearance during President Joe Biden s visit on Tuesday to the Rouge manufacturing complex in Dearborn, Michigan, where the trucks will be assembled beginning next year.