Ford wires its electric trucks for business customers
By Joseph White
Reuters
DETROIT (Reuters) - Ford Motor Co's newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla Inc and other rivals by giving new technology a familiar face and convincing long-time fleet and business customers that going electric saves money.
Ford officially unveiled the battery electric F-150 Lightning model on Wednesday evening, after giving it a cameo appearance during President Joe Biden's visit on Tuesday to the Rouge manufacturing complex in Dearborn, Michigan, where the trucks will be assembled beginning next year.