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Ford unveils electric version of F-150 pickup truck Ford Motor Co. s newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla and other rivals by giving new technology a familiar face and convincing long-time fleet and business customers that going electric saves money. Social Sharing Thomson Reuters · Posted: May 19, 2021 10:29 PM ET | Last Updated: May 20 The all-electric Ford F-150 Lightning pickup truck is unveiled at the company s world headquarters in Dearborn, Mich., on Wednesday.(Rebecca Cook/Retuers) Ford Motor Co. s newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla and other rivals by giving new technology a familiar face and convincing longtime fleet and business customers that going electric saves money.

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