(Bloomberg) After jouncing through muddy ruts and drifting on gravel trails, we pause in the electric F-150 Lightning pickup among a grove of trees on a rugged off-road course deep inside Ford Motor Co.’s suburban Detroit proving grounds.
Ford was the quiet one excuse the pun in the electric full-size pickup truck wars. While General Motors created serious buzz with the return of the Hummer name on a GMC-badged pickup, and Rivian has had people salivating for the 2021 Rivian R1T electric pickup that comes out soon, there were crickets from the Blue Oval’s Glass