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(AP Photo/John Raoux, File)
On this episode of “Who Didn’t See This Coming?”… Kellogg’s has announced the creation of a new “woke” cereal, America. Ready? The formerly legendary cereal maker, in partnership with the LGBTQ+ media organization GLAAD (Gay & Lesbian Alliance Against Defamation), has released a Pride-themed cereal called “Together With Pride.”
Spoiler: As noted by The Right Scoop, the new woke cereal even asks kids which genders they prefer to use on the side of the box.
Let’s check with Advocate, which promotes itself as the “gay, lesbian, bisexual, transgender, and queer news leader, including politics, commentary, arts, and entertainment” which recently announced the new cereal on its website.
End of cookies
Much of the interest in loyalty is being driven by the transition to a cookie-less future. Brands are seeking out new ways to identify customers in order to know how to market to them through various media channels. One way involves convincing the consumer through a loyalty program to supply their own personal information to the brand directly, with the expectation that the consumer will receive something in return, which can include a more personalized app experience as well as a coupon.
“In this digital world where Google has dominated so much of marketing and identity, you have to create alternatives to support the business going forward,” says Wayne Townsend, president of technology at Epsilon, which works on loyalty solutions for brands including AB InBev.
Kellogg s and GLAAD Releasing Cereal for Pride Month
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Pride Month is coming up in June and in celebration of the month and the LGBTQ+ community, Kellogg s has teamed up with GLAAD to launch an all-new cereal for a good cause. The new Together with Pride cereal is set to hit store shelves nationwide in mid-May and is described as celebrating everyone having a seat at the table together. The new cereal is the latest collaboration between GLAAD and Kellogg s as part of their long-standing partnership. Together With Pride is the latest is the latest evolution of the fan-favorite All Together cereal that had previously only been available online. This new Together With Pride will be available in stores at select retailers nationwide.