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End of cookies Much of the interest in loyalty is being driven by the transition to a cookie-less future. Brands are seeking out new ways to identify customers in order to know how to market to them through various media channels. One way involves convincing the consumer through a loyalty program to supply their own personal information to the brand directly, with the expectation that the consumer will receive something in return, which can include a more personalized app experience as well as a coupon. “In this digital world where Google has dominated so much of marketing and identity, you have to create alternatives to support the business going forward,” says Wayne Townsend, president of technology at Epsilon, which works on loyalty solutions for brands including AB InBev.

United statesMenomonee fallsDwayne townsendFrank bermanGreg revelleWork co yarianWork coBalance rewardsFamily rewardsChief marketing officerஒன்றுபட்டது மாநிலங்களில்மெணோமொநீ விழும்வேன் டவுன்சென்ட்வெளிப்படையான பெர்மன்பூக்கும் நாள்வேலை இணை