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‘The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses,’ the brand wrote.
‘At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021.’
Founded in Perth in 2001, the Aussie brand was the brainchild of makeup artist Rebecca Morrice Williams – beginning with a foundation, and growing to include some of the best highlighters, tinted moisturisers and primers around.
On Feb. 24, Becca Cosmetics announced some sad news for makeup-lovers: the brand will be ceasing operations starting in September.
Like many businesses, Becca was deeply affected by the COVID-19 pandemic. The global pandemic has had an impact on everyone around the world on many levels, a statement on the brand s website read. It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021.