How to Buy Becca’s Bestselling Products Before the Brand Closes
Women s Wear Daily (WWD) 3 hrs ago Layla Ilchi
Becca Cosmetics is shuttering operations come September, but beauty fans can still grab up some of the brand’s bestselling products before it leaves the market.
The Estée Lauder-owned company confirmed to WWD in February that it would be closing as of September. The closure comes as part of the conglomerate’s Post-COVID Business Acceleration program, which also includes shutting down underperforming retail stores and counters in travel retail in Latin America. The brand’s sales were declining before the pandemic and have since worsened.
On Feb. 24, Becca Cosmetics announced some sad news for makeup-lovers: the brand will be ceasing operations starting in September.
Like many businesses, Becca was deeply affected by the COVID-19 pandemic. The global pandemic has had an impact on everyone around the world on many levels, a statement on the brand s website read. It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021.