On Feb. 24, Becca Cosmetics announced some sad news for makeup-lovers: the brand will be ceasing operations starting in September.
Like many businesses, Becca was deeply affected by the COVID-19 pandemic. "The global pandemic has had an impact on everyone around the world on many levels," a statement on the brand's website read. "It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021."