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New campaign highlights importance of whole grains
28 May 2021 |
by FarmingUK Team | Arable, News
The Beige is Beautiful campaign is seeking to raise awareness of the importance of including whole grains in a diet
A consumer marketing campaign has been launched seeking to raise awareness of the importance of including whole grains in a balanced diet.
The Agriculture and Horticulture Development Board s (AHDB) campaign is based around a striking piece of art made entirely from whole grains.
It seeks to turn a popular cultural belief on its head by highlighting how beige food can be beautiful, both inside and out .
The Beige is Beautiful campaign is seeking to also raise awareness of the importance of including whole grains in a healthy, balanced diet.
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