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FB Roundup: Pernod Ricard, Lego Group, Gebruder Weiss

FB Roundup: Pernod Ricard, Lego Group, Gebruder Weiss
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Pernod Ricard acquires majority stake in Colombian rum La Hechicera

Pernod Ricard acquires majority stake in Colombian rum La Hechicera Pernod Ricard has acquired a majority stake in ultra-premium rum brand La Hechicera (‘The Enchantress’). The brand was founded in 2012 by Miguel and Laura – members of the spirits-producing Riascos family – and their friend Martamaria Carrillo. The family has been in the rum business for three generations with Casa Santana Ron y Licores. La Hechicera Reserva Familiar, a blend of rums without added sugar, is aged in former bourbon barrels made of American white oak. The portfolio is completed with experimental rums Serie Experimental # 1, finished in Muscat casks and Serie Experimental # 2, naturally infused with organic banana.

United statesMartamaria carrilloCasa santana ronHechicera reserva familiarSerie experimentalPremium indulgencePernod ricardஒன்றுபட்டது மாநிலங்களில்காசா சாந்தனா ரோன்சீரி சோதனைப்ரீமியம் நுகர்வுபேர்நோ ரிக்கார்ட்

Pernod to buy majority stake in La Hechicera

Pernod to buy majority stake in La Hechicera 8th March, 2021 by Nicola Carruthers Havana Club owner Pernod Ricard has agreed to buy a majority stake in Colombian rum brand La Hechicera for an undisclosed sum. La Hechicera expanded its Serie Experimental range last year with a banana-infused bottling The ultra-premium rum brand was founded in 2012 by Miguel Riascos and his sister Laura, along with their friend Martamaria Carrillo. The Riascos family has worked in the rum industry for three generations with the Casa Santana Ron y Licores factory. Miguel Riascos, the brand’s managing director, said: “Due to its previous successful collaborations, Pernod Ricard has shown itself to be the partner of choice for La Hechicera.

United statesCiudad de la habanaLa hechiceraBaja californiaMiguel riascosMartamaria carrilloHavana clubPernod ricardSerie experimentalCasa santana ronBrand championsSmooth amblerRabbit holeDel magueyOjo de tigreKyoto distillery

Pernod Ricard to Acquire Majority Stake in La Hechicera Ultra-premium Colombian Rum

Pernod Ricard to Acquire Majority Stake in La Hechicera Ultra-premium Colombian Rum Regulatory News: Pernod Ricard (Paris:RI) is delighted to announce the signing of an agreement for the acquisition of a majority stake in La Hechicera, a Colombian ultra-premium rum launched in 2012 by Miguel and Laura, members of the long-established spirit-producing Riascos family, along with their friend Martamaria Carrillo. The family has been in the rum business for three generations with Casa Santana Ron y Licores. La Hechicera ( The Enchantress ) became a gold standard in upmarket rum, thanks to its multi-award winning La Hechicera Reserva Familiar, a blend of rums without added sugar, aged in former bourbon barrels made of American white oak. The brand s unique craftmanship makes La Hechicera one of the most exclusive high-end rums.

United statesCiudad de la habanaLa hechiceraBaja californiaCampo viejoDepartamento de cordobaMiguel riascosMartamaria carrilloAllied domecqHavana clubUnited nations sustainable development goals sdgsFinancial communications investor relationsPernod ricardCasa santana ronSerie experimentalGlobal travel