Pernod Ricard Takes Over Distribution La Hechicer Rum In The UK kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.
Pernod Ricard acquires majority stake in Colombian rum La Hechicera Pernod Ricard has acquired a majority stake in ultra-premium rum brand La Hechicera (‘The Enchantress’).
The brand was founded in 2012 by Miguel and Laura – members of the spirits-producing Riascos family – and their friend Martamaria Carrillo. The family has been in the rum business for three generations with Casa Santana Ron y Licores.
La Hechicera Reserva Familiar, a blend of rums without added sugar, is aged in former bourbon barrels made of American white oak. The portfolio is completed with experimental rums Serie Experimental # 1, finished in Muscat casks and Serie Experimental # 2, naturally infused with organic banana.