Molson Coors has big plans for Madri Excepcional: a Spanish-style lager that’s growing fast in the UK and will now launch in North America. Meanwhile, the company is updating the Blue Moon brand to help it reach its potential; as well as debuting further flavor innovations outside of beer.
A new technique that takes a chemical fingerprint of gin in seconds could hold 'huge potential' for the industry: allowing producers to create better gins; enable regulators to detect fraudulent products; and even help create a stronger definition of what a gin actually is.
Over the last five years, Scotch whisky has remained resilient against challenges such as retaliatory tariffs, a global pandemic and knock-on economic pressures, says the Scotch Whisky Association, in a new economic impact report.